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english version
2009
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Festival de Cine "Un cine que te toca"
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Corriente Alterna
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Florida "cuando el cariño es insuperable, la familia es inseparable"
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Tai Heng / Alpha "Celebramos un año más con los útiles Alpha"
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2008
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Congreso Anual de Empresarios / CADE 2008 “El reto es de primera, no juguemos en segunda”
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Liderman “valemos tanto como lo que cuidamos”
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García Sayán
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Festival de Cine
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Esika / Colombiamoda
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Misti
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Semana económica "Un mejor diseño para tomar decisiones"
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Cálidda
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Transparencia
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Abbott / Isomil Advance con Eye-Q
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Universidad San Martín
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Tai Heng / Alpha "los chicos creativos son chicos alpha"
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Aceros Arequipa
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2007
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Congreso Anual de Empresarios / CADE 2007 "Todo lo que nos falta para ser un país justo y próspero"
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Instituto Peruano de Arte y Diseño / IPAD "aprovecha tu país para venderle al mundo"
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Revista Caras
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Festival de Lima
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Universidad San Martín
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Misti
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Revista "A" de Amarige
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Global Institute
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Instituto Peruano de Arte y Diseño / IPAD "quieres tomar su lugar?"
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Tai Heng / Alpha "auspiciador oficial de la creatividad"
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Pescados Capitales "7 pecados"
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Amnistía Internacional "no más violencia contra la mujer"
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2006
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Revista Gisela "renovación"
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Instituto Peruano de Arte y Diseño / IPAD "el diseño peruano está en marcha"
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Consorcio de Organizaciones Privadas de Promoción al Desarrollo de la Micro y Pequeña Empresa / COPEME
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Prueba ciudadana
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Mincetur - Cesvi - UNICEF "turismo sexual infantil"
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Pisco Ku "el único pisco que busca fiesta"
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2005
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TLC Perú - EEUU
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Consejo Nacional del Ambiente / CONAM "el clima está cambiando"
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Congreso Anual de Marketing Peruano / CAMP 2005 "todo sirve para comunicar"
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John Holden "un momento diseñado por JH"
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Foro Educativo
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Semana Económica "encuentre la respuesta"
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Solo llama 1913 "no esperes promociones, solo llama"
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Movimiento Para que no se Repita "justicia y reparación"
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2004
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Copa América "la fiesta va a empezar"
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SEDAPAL "arabes"
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SEDAPAL "inodoro"
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Techo Propio "tula y t-chito"
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Pescados Capitales "escritores"
Tai Heng / Alpha "auspiciador oficial de la creatividad"
Publicidad Comercial

Alpha es conocida por sus cuadernos escolares y ha decidido sacar, bajo su marca, otra clase de útiles escolares. Cada uno de sus productos tiene “algo más” para sus usuarios. Por ejemplo, los cuadernos traen carátulas internas para que los chicos pueden crear en ellas su propio diseño. Las tijeritas traen un resorte que facilita el uso de los niños.

Ya que sus públicos son tanto maestros como padres, encontramos un concepto común innegable para ellos: ser aliados de la creatividad de sus niños.

De ahí el slogan que le hace un guiño a las frases solemnes de los grandes anunciantes: “Alpha. Auspiciador oficial de la creatividad”.

Para comunicar decidimos hacer poco, pero con intensidad:
  • Impulsadoras que fueran estudiantes de pedagogía, investidas como “hadas de la creatividad” por el reconocido diseñador José Miguel Valdivia.
  • Buses en la calle donde las llantas nos permitieron jugar con algunos de los útiles.
  • Paletas de vía pública que nos recuerdan los portarretratos que los niños suelen crearle a sus papis y mamis.
En suma, jugamos a ser niños. Y no hay mejor trabajo que ese.

Tai Heng
Es una empresa comercializadora mayorista de útiles escolares y de oficina.
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