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english version
2009
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Festival de Cine "Un cine que te toca"
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Corriente Alterna
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Florida "cuando el cariño es insuperable, la familia es inseparable"
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Tai Heng / Alpha "Celebramos un año más con los útiles Alpha"
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2008
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Congreso Anual de Empresarios / CADE 2008 “El reto es de primera, no juguemos en segunda”
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Liderman “valemos tanto como lo que cuidamos”
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García Sayán
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Festival de Cine
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Esika / Colombiamoda
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Misti
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Semana económica "Un mejor diseño para tomar decisiones"
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Cálidda
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Transparencia
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Abbott / Isomil Advance con Eye-Q
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Universidad San Martín
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Tai Heng / Alpha "los chicos creativos son chicos alpha"
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Aceros Arequipa
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2007
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Congreso Anual de Empresarios / CADE 2007 "Todo lo que nos falta para ser un país justo y próspero"
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Instituto Peruano de Arte y Diseño / IPAD "aprovecha tu país para venderle al mundo"
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Revista Caras
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Festival de Lima
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Universidad San Martín
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Misti
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Revista "A" de Amarige
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Global Institute
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Instituto Peruano de Arte y Diseño / IPAD "quieres tomar su lugar?"
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Tai Heng / Alpha "auspiciador oficial de la creatividad"
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Pescados Capitales "7 pecados"
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Amnistía Internacional "no más violencia contra la mujer"
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2006
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Instituto Peruano de Arte y Diseño / IPAD "el diseño peruano está en marcha"
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Consorcio de Organizaciones Privadas de Promoción al Desarrollo de la Micro y Pequeña Empresa / COPEME
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Prueba ciudadana
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Mincetur - Cesvi - UNICEF "turismo sexual infantil"
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Pisco Ku "el único pisco que busca fiesta"
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2005
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TLC Perú - EEUU
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Consejo Nacional del Ambiente / CONAM "el clima está cambiando"
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Congreso Anual de Marketing Peruano / CAMP 2005 "todo sirve para comunicar"
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John Holden "un momento diseñado por JH"
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Foro Educativo
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Semana Económica "encuentre la respuesta"
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Solo llama 1913 "no esperes promociones, solo llama"
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Movimiento Para que no se Repita "justicia y reparación"
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2004
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Copa América "la fiesta va a empezar"
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SEDAPAL "arabes"
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SEDAPAL "inodoro"
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Techo Propio "tula y t-chito"
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Pescados Capitales "escritores"
SEDAPAL "arabes"
Publicidad social
Agencia: Toronja Comunicación Persuasiva
Realizadores: Stormfilms (Juan Carlos Estabridis)
Audio: Artisan
Año: 2004
La raíz
Las conexiones clandestinas de agua en Lima son un dolor de cabeza para Sedapal. Esa agua que es robada de la tubería principal por viviendas y negocios hace que no se pueda abastecer de agua a todos los barrios que no la tienen.

El objetivo era despertar la conciencia cívica sobre este robo para denunciar estas irregularidades, pero, sobre todo, para despertar conciencia sobre la poca agua que tiene Lima.

La pepa
Hicimos este raciocinio: no es lo mismo robarle a un pobre que a un rico. Tampoco es lo mismo robarle agua a un pobre en la Amazonía, que en un desierto.

Decidimos recordarle a la población algo de lo que no nos damos cuenta: que Lima está asentada prácticamente en un desierto. Por lo tanto, robar agua aquí tiene una pena moral adicional.

El fruto
La campaña no sólo ayudó a darle a Sedapal una imagen de empresa benefactora, sino que también inspiró una serie de campañas paralelas -auspiciadas por anunciantes privados- para alcanzar el mismo fin. Aquí, una muestra de cómo la campaña rebotó en los medios, incluso para fines de humor político.
SEDAPAL
Es una empresa estatal de derecho privado, íntegramente de propiedad del Estado, constituida como Sociedad Anónima, a cargo del Ministerio de Vivienda, Construcción y Saneamiento, con autonomía técnica, administrativa, económica y financiera. Sus servicios son de necesidad y utilidad pública y de preferente interés social.
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