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Agencia: Quórum/Nazca S&S
Realizadores: Stormfilms (Eduardo Dates)
Audio: ProMusic
Año: 2000
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En los años 90 Bembos era una cadena especializada en hamburguesas que vio aparecer dos grandes transnacionales como competencia: Burguer King y Mc Donalds. Supo mantener su liderazgo gracias a sus promociones que daban una buena ecuación de valor. El año 2000, el mercado de comida rápida había disminuido un 20 %, y Bembos decidió invertir en publicidad para contrarrestar esto.
Si bien Bembos había lanzado promociones y combos atractivos para mantener su distancia de la competencia transnacional, hacía tiempo que no enfatizaba su gran diferencial: el tamaño y sabor de su hamburguesa. Se decidió crear una anécdota para privilegiar ambos atributos.
Mientras el mercado de comida rápida dimsinuía, Bembos creció en la misma proporción (20%).
Este comercial, además, fue transmitido en un programa de TV estadounidense que presentaba ejemplos de la mejor publicidad del mundo.
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