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english version
2009
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TGP "microprogramas"
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2008
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TGP Grandes Maestros "Rojas, Merida, Urbano y Sanchez"
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2007
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Congreso Anual de Empresarios / CADE 2007 "Todo lo que nos falta para ser un país justo y próspero"
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La Gran Semana de Lima
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Universidad San Martín
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Conirsa
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Transportadora de Gas del Perú / TGP - Camisea
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Minera Yanacocha
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2006
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Congreso Anual de Empresarios / CADE 2006 "no existe nosotros con alguien afuera"
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BBVA Banco Continental
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La Gran Semana de Lima
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Protransporte
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Minera Antamina
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Perú 21 Otorongo
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Sociedad Nacional de Minería Petróleo y Energia / SNMP "un Perú grande de verdad"
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2005
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GTZ / Apoyo al proceso de regionalización
Congreso Anual de Empresarios / CADE 2006
      "no existe nosotros con alguien afuera"
Comunicación estratégica



Cuando el CADE nos dijo que su tema del año 2006 sería la inclusión, nos alegramos de que los empresarios peruanos hayan empezado a entender que un país con tantas desigualdades es un país poco viable.

¿Cómo graficar en una sola imagen este tema?

Primero: entendemos que en nuestro Perú, jamás existirá un "nosotros" mientras exista alguien que se considere afuera.

Sin un "nosotros" que considere a todos, siempre habrá temor electoral cada cinco años.

Siempre habrá personajes que aprovechen la exclusión a su favor. Siempre habrá empresarios en aprietos.

Visualmente, elegimos el círculo que forman las distintas variedades de papas peruanas vistas desde lo alto, sobre un costal que las contiene.

Nada más simbólico que las papas para representar lo que debemos ser los peruanos: las hay de todos los colores y formas. Las hay en todos los climas.

Se arriesgaron a conquistar el mundo. Y, a pesar de sus diferencias... ninguna deja de ser papa.

CADE 2006
CADE es el principal evento empresarial de nuestro país. Se realiza cada año para debatir los grandes temas que impactan el desarrollo nacional, empresarial y social. Busca facilitar consensos, para las decisiones y acciones de mediano y largo plazo.
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