Toronja Comunicación Integral

················································································

·················································································

·················································································

·················································································

·················································································

·················································································

·················································································

·················································································

·················································································

·················································································

Caretas "héroes"

	Agencia: Quórum/Nazca S&S Director de Arte: Alberto Bedoya Año: 2000

	Se diseñó una campaña de avisos apelando a la vergüenza nacional. En cada uno de los avisos se utilizó la foto oficial de un héroe peruano que murió por la patria. El detalle desgarrador era que cada héroe se tapaba los ojos para no ver tanta inmundicia. El título al pie cerraba el círculo de la idea. La campaña fue parte de una serie de manifestaciones ciudadanas que terminaron por derribar al régimen de Alberto Fujimori. El año de su salida, la campaña fue premiada con Medalla de Oro en la categoría de comunicación social. Años después, fue considerada para ser parte de una muestra de arte en Bellas Artes.

av. comandante espinar 844 - miraflores - lima - perú, t: (511) 719 6625