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Sandro Venturo
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Toronja
Artículos de Sandro Venturo


07/02/08 El Comercio
“Un lugar deseable”

Una empresa es una entidad civil, no una máquina registradora.

Artículos Anteriores
 
2008
 
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01/012/08 http://compartidoespacio.blogspot.com/
“Mas movimiento y poco filo”

Democratizar la creatividad no es una tarea del Estado, ciertamente.
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02/11/08 El Comercio
“Ventanas”

Las ventanas iluminan y ventilan; expresan la metáfora de la expectativa, de la promesa.
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03/11/08 Peru21
“ Mejor sin canon”

Ya varios especialistas han subrayado la inconsistencia de este canon respecto a la Constitución.
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12/10/08 El Comercio
“Innovacción”

En los últimos años, por ejemplo, actúo en Toronja como gerente general y ya no como padre benevolente.
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14/09/08 El Comercio
“Para qué”

Constituir una organización y generar una propuesta colectiva incrementa las posibilidades de realizar mis obsesiones creativas.
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06/09/08 Peru21
“Hacer presente”

Cinco años es un tiempo suficiente para tomar distancia de la presentación del informe de la Comisión de la Verdad y Reconciliación (CVR), hacer un balance, dimensionar su huella.
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Agosto 2008
Boletín Estado de la opinión Pública / Instituto de Opinión Pública PUCP “Díptico”

Cuando estudiaba en la universidad, esto es, hace más de veinte años, los jóvenes pensábamos que éramos menos comprometidos y audaces que nuestros antecesores.
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17/08/08 El Comercio
“Dueño de tu trabajo”

Existen dos formas de vivir el trabajo. La primera, según mi opinión, es como pena o castigo
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19/07/08 El Comercio
“Miguel Ángel”

Miguel Ángel Arqueaga es un gran artista. Tiene su taller en Lince, en el mercado de Risso.
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22/06/08 El Comercio
“Juan Grijalva ”

Juan Grijalva es un carpintero increíble. Es puntual. Es responsable. Y cuando está seguro de que no va a llegar a la fecha acordada, llama por teléfono y avisa que necesita un par de días más.
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25/05/08 El Comercio
“Creatividad no es magia (II parte)”

Quien crea algo nuevo necesita conocer muy bien la situación actual, y la historia, del sector en el que se encuentra.
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27/04/2008
“Creatividad no es magia (I parte)”

La nueva gastromomía peruana se ha convertido en un referente de lo que podemos hacer para encontrar nuestro singular lugar en el mundo
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30/03/2008
“Singulares y rentables”

La nueva gastromomía peruana se ha convertido en un referente de lo que podemos hacer para encontrar nuestro singular lugar en el mundo
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02/03/08 El Comercio
“Contraculturales”

Acabamos de terminar la relación con un cliente. No nos explicó bien su insatisfacción
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18/02/08 Peru21
“Carta a los cuzqueños”

Tengo la impresión de que ustedes están expresando algo que nos sucede en todo el país: no toleramos leyes salvo que dicten en blanco y negro.
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03/02/08 El Comercio
"Chorro de agua "

Ya lo dicen los maestros chinos: un buen chorro de agua moja más que cinco chorritos dispersos.
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06/01/08 El Comercio
"Emprendedores Criativos"

"Criar un organismo supone algo más que darle una persona jurídica y un lugar en la sociedad. "
 
2007
 
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09/12/07 El Comercio
"Responsabilidad social"

Muchos empresarios todavía definen la responsabilidad social como una actividad de solidaridad.
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11/11/07 El Comercio
"Autoridad no es jefatura"

Si nos preguntamos qué significa "autoridad" encontraremos que proviene de "autor", o sea el que origina, quien crea.
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14/10/07 El Comercio
"Comunicación es conflicto"

En toda organización, comenzando por la familia, no existe armonía de intereses. Y cuando existe, dura poco
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17/09/07 Perú21
"Más sobre las Oenegés"

¿Cuáles son los tipos de rentabilidad social que pueden generar las ONGD en estas épocas? ¿Son ellas ejemplos de institucionalidad y transparencia profesional?
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16/09/07 El Comercio
"Dueño de tu trabajo"

Tú eres el responsable de tu trabajo y tienes que asegurarte de que nuestra organización te permita cumplir con tu tarea.
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27/08/07 Peru21
"Nuestra ingenuidad ecológica"

Pregunto: ¿cómo podemos vivir tan desligados de nuestro hábitat?
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19/08/07 El Comercio
"Todos somos emergentes"

Los marketeros están inquietos porque el mercado interno se está ampliando de forma considerable
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13/07/07 Peru 21
¿Vender piedras?

¿Ha visto esa publicidad en la que se dice que el marketing sirve para vender cualquier cosa? Es fatal.
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13/07/07 Peru 21
Fujimori piensa en su pellejo

A mí me queda claro que Alberto Fujimori no es un gran estratega. Vladimiro Montesinos tampoco: allí está pudriéndose en su grandeza de roedor.
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04/07/07 Peru21
Lecciones del caso Quijano

El arte ataca y devela las inconsistencias de un Estado sin proyecto y sin carácter. Aquí algunas lecciones de este caso.
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01/07/07 Peru21
Personas antes que empleados

Cuando hablamos de los trabajadores solemos utilizar la expresión “recursos humanos” y, si somos un poco más sofisticados, decimos “capital humano”. No quiero hacer una reflexión sobre la jerga de la gestión empresarial; sin embargo, me parece necesario destacar que con estas palabras se connota que los trabajadores son “herramientas”.
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17/06/07 Peru21
FELIZ DIA PAPAMA

Quisiera, en este día, celebrar a ese nuevo tipo de padre que aún no se representa en la publicidad. Tampoco aparece entre los personajes de las rompedoras series de la teve nacional. Hablo del papá que no “ayuda” a su pareja sino del que hace lo que le toca en casa. El papá que cambia pañales y baña a su wawa.
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29/04/07 Peru21
Personas antes que clientes

No hay negocio más rentable y duradero que "la bodega de la esquina". Más aún si se trata del lugar donde los vecinos asisten para conversar, dejar encargos y, entre otras, claro, comprar.
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24/05/07 Peru21
Puag...la grasa mediática

Si a tanta gente le molesta la contaminación cultural, ¿por qué no podemos expresar nuestro malestar públicamente?, ¿es incorrecto acaso llamar la atención de los anunciantes a favor de una campaña de salud cívica?
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29/04/07 El Comercio
¿Nadie enamora con magia?

Una buena estrategia de comunicación, con su plan y herramientas, no es un papel que por arte de magia encuentra un elenco listo para la acción
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23/04/07 Peru21
¿Quién quiere esa disciplina, congresista?

La disciplina puede venir de afuera o de adentro. Cuando se necesitan policías en cada esquina, es porque pensamos que debe venir de afuera.
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07/04/07 Peru21
Gracias Juan Luis

Lo que aprendí en la universidad, lo aprendí entre clases. Conversando. Divagando. Criticando a mis profesores, aprendí mucho más de ellos.
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01/04/07 El Comercio
Quien se mira los pies no llega

Es comprensible que antes la gente haya vivido al día, pero actuar hoy así es absurdo.
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18/03/07 Peru21
El buen presidente que gobierna mal

Alan García no tiene una idea clara de su 2011. El Partido Aprista, menos. La oposición, si es que algo así existe, tampoco. Eso nos debería preocupar a todos los ciudadanos.
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04/03/07 Peru21
CHAU AZOTEAS

Ciertos barrios de Lima, antes repletos de casas y quintas, se inquietan con el eco de los fierros.
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06/01/07 Peru21
Cuidado: Nos están manipulando

Las sospechosas resistencias de algunos políticos, autoridades y funcionarios al fallo de la CIDH demuestran que:
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01/01/07 Peru21
Con diez kilos de menos, qué feliz

Estoy sentado en el aeropuerto esperando un vuelo que tiene un par de horas de retraso. Intensa es la lluvia al otro lado del charco. Estoy mirando a la gente que pasa delante de mí y ni se percata de que estoy allí, tomando un café sin azúcar. Un grupo de jóvenes llama mi atención.
2006
 
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10/10/06 Semana Económica
Ser empresario es algo relativo

Cuando me invitaron a escribir las siguientes líneas, con el correo electrónico llegó la siguiente pregunta: “¿dónde se funda la predisposición del peruano a rechazar la inversión privada?” Confieso que me sorprendió esta interrogante.
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11/09/06 Peru21
El quechua y los dilemas del indigenismo

El debate sobre el quechua y su vigencia se ha activado nuevamente. Un par de congresistas se atrevieron a hablar en el pleno del Congreso para el auditorio surandino, lo que provocó una que otra infeliz reacción.
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23/08/06 Revista El Educador n°7 (Tecnología y educación)
Edición de aniversario
La dimensión desconocida

Cuando el teléfono comenzó a invadir con fuerza los hogares, hablo de hace varias décadas atrás, los abuelos decían cómo pueden estos muchachos hablar sin mirarse a la cara. Les parecía poco personal, poco amable, deshumanizante. ¿Cómo conversar con alguien que no está a golpe de vista?
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10/08/06 Peru21
¿Sabrá García esta vez jugar con el poder?

Dos semanas después de la asunción de mando, García despliega con consistencia su estrategia: este Gobierno quiere demostrar que es sensible a la demanda moral del público ciudadano. Adios a la frivolidad y al derroche. Bienvenida la austeridad y la inversión a favor de los más pobres.
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17/07/06 Peru21
La solidaridad no es suficiente

Ya se puede afirmar, sin temor al equívoco, que en América Latina existe un nuevo consenso: acabar con la exclusión social.
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19/02/06 Peru21
El mal ejemplo de transparencia

Empujados al pesimismo. Acorralados en el callejón sin salida de nuestros propios votos. Así nos encontramos comentando un buen grupo de ciudadanos las últimas elecciones.
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19/02/06 Peru21
Mi candidato ideal

No tengo todavía un candidato. He estado evaluando, con prudencia, a todos los que están en el juego de las primeras planas y los reportajes de TV. Primeros o últimos en las encuestas, lo que me interesa es encontrar alguna sintonía, sea política o personal. Como ninguno plantea algunas de las cosas que me interesan, voy a lanzar un conjunto de ideas con la esperanza de que alguno de ellos las tome. Creo que se trata de puntas de iceberg que tienen debajo componentes programáticos y éticos muy fuertes. Ojalá que alguno tome apuntes.
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23/01/06 Peru21
Educación y divorcio electoral

Siempre en elecciones volvemos a la misma condena. Pensamos que la gente no vota por propuestas sino por carismas. Y es cierto.
2005
 
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11/09/05 Peru21
Dejaron para mañana lo que debieron demostrar hoy

Todos somos conscientes de la precariedad institucional en la que vivimos. La gente no confía en los políticos y ellos lo saben.
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21/12/05 Peru21
Abajo la juventud

Vivimos en una sociedad que adula a la "imagen de juventud". La moda y la salud, la industria cultural y la cotidianidad, todo, se viven desde esta contemporánea obsesión. Lo paradójico es que, al mismo tiempo, los jóvenes son la porción de la sociedad más excluida y maltratada. En el mercado laboral y la participación política, por ejemplo, la juventud no pinta nada; casi nada.
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10/11/05 Perú21
No importa que robe

¡No importa que robe, lo importante es que deje obra! Esta es la frase que resume, de forma contundente, la cultura política de gran parte de los peruanos y explica, además, porqué el ex presidente prófugo guarda tanta simpatía ante ese público electoral disconforme y desconfiado.
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Octubre 2005 revista Ideele No 173
La metáfora del hartazgo

Tengo la impresión que "la imagen del tránsito" nos está invitando a reflexionar acerca de nuestra capacidad de constituir una sociedad de ciudadanos con ganas de pasarla bien, muy bien.
frutas que ayudan frutas aliadas pepas de interés recomendamos
ir a política de uso ir a versión 1.1
copyleft toronja 2006 versión 2.0

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