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english version
2009
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Festival de Cine "Un cine que te toca"
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Corriente Alterna
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Florida "cuando el cariño es insuperable, la familia es inseparable"
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Tai Heng / Alpha "Celebramos un año más con los útiles Alpha"
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2008
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Congreso Anual de Empresarios / CADE 2008 “El reto es de primera, no juguemos en segunda”
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Liderman
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García Sayán
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Festival de Cine
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Esika / Colombiamoda
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Misti
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Semana económica "Un mejor diseño para tomar decisiones"
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Cálidda
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Transparencia
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Abbott / Isomil Advance con Eye-Q
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Universidad San Martín
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Tai Heng / Alpha "los chicos creativos son chicos alpha"
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Aceros Arequipa
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2007
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Congreso Anual de Empresarios / CADE 2007 "Todo lo que nos falta para ser un país justo y próspero"
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Instituto Peruano de Arte y Diseño / IPAD "aprovecha tu país para venderle al mundo"
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Revista Caras
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Festival de Lima
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Universidad San Martín
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Misti
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Revista "A" de Amarige
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Global Institute
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Instituto Peruano de Arte y Diseño / IPAD "quieres tomar su lugar?"
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Tai Heng / Alpha "auspiciador oficial de la creatividad"
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Pescados Capitales "7 pecados"
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Amnistía Internacional "no más violencia contra la mujer"
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2006
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Revista Gisela "renovación"
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Instituto Peruano de Arte y Diseño / IPAD "el diseño peruano está en marcha"
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Consorcio de Organizaciones Privadas de Promoción al Desarrollo de la Micro y Pequeña Empresa / COPEME
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Prueba ciudadana
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Mincetur - Cesvi - UNICEF "turismo sexual infantil"
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Pisco Ku "el único pisco que busca fiesta"
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2005
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TLC Perú - EEUU
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Consejo Nacional del Ambiente / CONAM "el clima está cambiando"
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Congreso Anual de Marketing Peruano / CAMP 2005 "todo sirve para comunicar"
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John Holden "un momento diseñado por JH"
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Foro Educativo
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Semana Económica "encuentre la respuesta"
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Solo llama 1913 "no esperes promociones, solo llama"
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Movimiento Para que no se Repita "justicia y reparación"
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2004
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Copa América "la fiesta va a empezar"
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SEDAPAL "arabes"
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SEDAPAL "inodoro"
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Techo Propio "tula y t-chito"
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Pescados Capitales "escritores"
Instituto Peruano de Arte y Diseño / IPAD
      "el diseño peruano está en marcha"
Publicidad Comercial

El IPAD quería anunciar su pronta apertura de ciclos de estudio y, con ellos, vimos la oportunidad de desmarcarse de la competencia aprovechando un tipo de pulsión que recorre el país y que pocas marcas se han animado a aprovechar.

Con estos avisos quisimos representar el momento que vive el país tras los acontecimientos sociales de los últimos años, y de aprovechar la riqueza visual que tenemos y que muchas veces dejamos de lado por atenernos a cánones del exterior. Pensamos en elementos gráficos típicos de nuestras calles -como es el león que aparece en los tapabarros de nuestros camiones- para graficar que un diseñador peruano puede utilizar como herramienta la iconografía que está a su alrededor como fuente de inspiración.

Así IPAD da un primer paso para ser formador y auspiciador del nuevo diseño peruano.

Y, felizmente, esto ya no lo decimos nosotros: El Grupo El Comercio ha nombrado esta campaña como la mejor de todas las anunciadas en sus diarios en el mes en que salió. (Ver nota)
IPAD
Organización educativa conformada por profesionales dedicados a investigar, promover y estimular la creatividad visual. Cuenta con docentes que orientan su capacidad y experiencia en la enseñanza práctica de la producción para desarrollar al máximo el talento de los alumnos de Diseño Gráfico-Publicitario y Fotografía Profesional.
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