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english version
2009
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Festival de Cine "Un cine que te toca"
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Corriente Alterna
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Florida "cuando el cariño es insuperable, la familia es inseparable"
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Tai Heng / Alpha "Celebramos un año más con los útiles Alpha"
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2008
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Congreso Anual de Empresarios / CADE 2008 “El reto es de primera, no juguemos en segunda”
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Liderman “valemos tanto como lo que cuidamos”
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García Sayán
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Festival de Cine
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Esika / Colombiamoda
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Misti
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Semana económica "Un mejor diseño para tomar decisiones"
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Cálidda
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Transparencia
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Abbott / Isomil Advance con Eye-Q
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Universidad San Martín
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Tai Heng / Alpha "los chicos creativos son chicos alpha"
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Aceros Arequipa
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2007
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Congreso Anual de Empresarios / CADE 2007 "Todo lo que nos falta para ser un país justo y próspero"
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Instituto Peruano de Arte y Diseño / IPAD "aprovecha tu país para venderle al mundo"
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Revista Caras
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Festival de Lima
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Universidad San Martín
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Misti
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Revista "A" de Amarige
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Global Institute
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Instituto Peruano de Arte y Diseño / IPAD "quieres tomar su lugar?"
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Tai Heng / Alpha "auspiciador oficial de la creatividad"
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Pescados Capitales "7 pecados"
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Amnistía Internacional "no más violencia contra la mujer"
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2006
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Revista Gisela "renovación"
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Instituto Peruano de Arte y Diseño / IPAD "el diseño peruano está en marcha"
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Consorcio de Organizaciones Privadas de Promoción al Desarrollo de la Micro y Pequeña Empresa / COPEME
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Prueba ciudadana
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Mincetur - Cesvi - UNICEF "turismo sexual infantil"
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Pisco Ku "el único pisco que busca fiesta"
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2005
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TLC Perú - EEUU
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Consejo Nacional del Ambiente / CONAM "el clima está cambiando"
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Congreso Anual de Marketing Peruano / CAMP 2005 "todo sirve para comunicar"
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John Holden "un momento diseñado por JH"
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Foro Educativo
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Semana Económica "encuentre la respuesta"
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Solo llama 1913 "no esperes promociones, solo llama"
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Movimiento Para que no se Repita "justicia y reparación"
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2004
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Copa América "la fiesta va a empezar"
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SEDAPAL "arabes"
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SEDAPAL "inodoro"
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Techo Propio "tula y t-chito"
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Pescados Capitales "escritores"
Pescados Capitales "escritores"
Publicidad comercial
Agencia: Toronja Comunicación Persuasiva
Director de Arte: Sandra Tineo
Escritores: Alonso Cueto, Javier Arévalo, Guillermo Giacosa, Nicolás Yerovi, Renato Cisneros, Gustavo Rodríguez, etc
Fotografía: Juan Viacava
Año: 2004
La raíz
Pescados Capitales solicitó una campaña gráfica que lo resaltara como un restaurante de pescados y mariscos para así alejarlo de la imagen de las "cebicherías" populares.

La campaña iba a ser publicada en revistas de lectores conocedores, como la impecable Etiqueta Negra.

La pepa
En esta inusual campaña la literatura tomó el control del mensaje para que la bondad gastronómica del restaurante fuera elevada a la estatura del arte.

Fueron convocados doce escritores peruanos para que escribieran un breve texto literario/publicitario sobre un plato determinado. Ya que cada plato tiene el nombre de un pecado, o de una virtud, esos textos fueron pequeños ensayos que los relacionaban.

Entre los escritores que prestaron su arte están: Alonso Cueto, Antonio Cisneros, Toño Angulo, Javier Arévalo, Renato Cisneros, Eloy Jáuregui, Nicolás Yerovi, Gustavo Rodríguez, entre otros.

El fruto
Los ecos de la campaña ya se han empezado a sentir más allá del Perú. Distintas páginas web de alcance iberoamericano la mencionan como una forma novedosa de publicitar la magia de un restaurante. Y 1492, una revista de comunicación iberoamericana, la ha colocado en su catálogo de novedades. Los dueños del restaurante ya han recibido comentarios del extranjero, un mercado potencial en el que no habían reparado.
Pescados Capitales
Presenta una muy original carta con platillos nombrados por los Pecados Capitales que son representativos de cada uno .
frutas que ayudan frutas aliadas pepas de interés recomendamos
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copyleft toronja 2006 versión 2.0

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