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english version
2009
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Festival de Cine "Un cine que te toca"
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Corriente Alterna
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Florida "cuando el cariño es insuperable, la familia es inseparable"
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Tai Heng / Alpha "Celebramos un año más con los útiles Alpha"
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2008
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Congreso Anual de Empresarios / CADE 2008 “El reto es de primera, no juguemos en segunda”
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Liderman “valemos tanto como lo que cuidamos”
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García Sayán
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Festival de Cine
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Esika / Colombiamoda
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Misti
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Semana económica "Un mejor diseño para tomar decisiones"
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Cálidda
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Transparencia
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Abbott / Isomil Advance con Eye-Q
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Universidad San Martín
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Tai Heng / Alpha "los chicos creativos son chicos alpha"
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Aceros Arequipa
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2007
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Congreso Anual de Empresarios / CADE 2007 "Todo lo que nos falta para ser un país justo y próspero"
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Instituto Peruano de Arte y Diseño / IPAD "aprovecha tu país para venderle al mundo"
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Revista Caras
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Festival de Lima
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Universidad San Martín
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Misti
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Revista "A" de Amarige
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Global Institute
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Instituto Peruano de Arte y Diseño / IPAD "quieres tomar su lugar?"
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Tai Heng / Alpha "auspiciador oficial de la creatividad"
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Pescados Capitales "7 pecados"
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Amnistía Internacional "no más violencia contra la mujer"
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2006
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Revista Gisela "renovación"
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Instituto Peruano de Arte y Diseño / IPAD "el diseño peruano está en marcha"
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Consorcio de Organizaciones Privadas de Promoción al Desarrollo de la Micro y Pequeña Empresa / COPEME
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Prueba ciudadana
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Mincetur - Cesvi - UNICEF "turismo sexual infantil"
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Pisco Ku "el único pisco que busca fiesta"
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2005
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TLC Perú - EEUU
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Consejo Nacional del Ambiente / CONAM "el clima está cambiando"
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Congreso Anual de Marketing Peruano / CAMP 2005 "todo sirve para comunicar"
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John Holden "un momento diseñado por JH"
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Foro Educativo
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Semana Económica "encuentre la respuesta"
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Solo llama 1913 "no esperes promociones, solo llama"
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Movimiento Para que no se Repita "justicia y reparación"
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2004
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Copa América "la fiesta va a empezar"
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SEDAPAL "arabes"
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SEDAPAL "inodoro"
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Techo Propio "tula y t-chito"
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Pescados Capitales "escritores"
Solo llama 1913 "no esperes promociones, solo llama"
Publicidad Comercial
Agencia: Toronja Comunicación Persuasiva
Equipo creativo: Sandro Venturo, Gustavo Rodriguez, Melania Fermi
Director de Arte: Melania Fermi
Realizadores: Stormfilms (Eduardo Dates)
Año: 2005
La raíz
En Perú, el mercado de llamadas a larga distancia está dominado por Telefónica y Americatel (prefijo 1977), quienes suelen lanzar una vez al mes promociones para hablar mucho a precios muy rebajados: "Habla lo que quieras por 10 soles" y "Habla 77 minutos por 7 soles".

A través de una investigación en el mercado, descubrimos que existe un gran número de personas que preferirían hablar más frecuentemente (sin tener que esperar una época del mes) si es que se les ofrecía un precio más razonable todo el tiempo.

Fue bajo ese hallazgo que decidimos lanzar el prefijo 1913 de LD Telecom, dueña también de la marca "Solo llama".

La pepa
La campaña consiste en "relativizar" la costumbre de esperar a que aparezcan las promociones para hablar todo lo que quieras.

Se hicieron dos comerciales de lanzamiento. El primero narra la increíble historia de un individuo que va a hablar con su verdadera madre luego de 30 años, y va a usar las promociones de la competencia.

El seguidor lo muestra una hora después, pagando las consecuencias de haberlo hecho.

Aquí ambos ejemplos, y el spot de radio.
Solo llama 1913
El novedoso operador latino de larga distancia de EEUU, Venezuela y Perú.
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